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According to Kaspersky’s findings, 87 percent of parents globally believe they are primarily responsible for regulating their children’s digital behavior. To assist parents in effectively managing their children’s online engagement, Kaspersky conducts an annual review of children’s online interests. The analysis is based on anonymized data search queries, voluntarily provided by Kaspersky Safe Kids users.
The list of the most used Android apps among kids in Ƶ includes YouTube (32.8 percent), Roblox (13.5 percent) and TikTok (nine percent). The situation on devices with Windows operating systems is different, as there, kids spend most of their time on Google Chrome (39.8 percent), Microsoft Edge (16.9 percent) and Microsoft Office (10 percent).
As the most popular app, YouTube reflects key trends and interests among kids today. This year, gaming influencers received the largest share of search requests at 21 percent. The most searched bloggers were SSundee, Aphmau and KreekCraft. As for non-gaming-related influencers, MrBeast, SSSniperWolf and Sidemen remain the absolute leaders.
Another topic of interest for children is sports, with soccer, football, and the NBA ranking as the top choices. A high level of interest in this topic was evident in both YouTube queries and Google search requests.
Memes traditionally are also a significant part of kids’ interests globally. This time the most notable one was “Gegagedigedagedago” — the Roblox Male Face meme set to the Rednex song “Cotton Eye Joe,” performed in a misheard manner.
Regarding music preferences (17 percent), notable trends among kids include BabyMonster’s — Sheesh and JoJo Siwa’s — Karma tracks as well as music mixes by Nightcore. The most searched performers were K-pop band Blackpink and pop icon Taylor Swift. Phonk remains the most popular music genre among kids.
To ensure children have a positive online experience, Kaspersky recommends parents to involve themselves in their children’s online activities from an early age, so that this is the established norm, and they can be mentored on online safety practices.
Parents should make conversations about cybersecurity more enjoyable and interesting by discussing the topic with their child through games and other entertaining formats.